How creative industry technology has changed (part 2)

Remember the good old days of fax and dial-up internet? After the success of our first post on this subject, we asked a few more industry leaders to share memories of technology in the not so distant past.

Paul White, Creative Director & Program Leader at Auckland University of Technology

“We used cowgum to literally stick artwork together to make the ads, and if the art director was cross with you, you might get the cowgum stuck to the earpiece of your phone as punishment.”

“Clients always wanted a bigger logo, so we stuck on a bigger logo on the bromide, (a commonly used photographic paper print of an ad that we sent to publishers). Before sending the artwork to the publishers we took off the larger logo, and told the client: ‘sorry, the bromide must have fallen off in transit.’”

“We also had a girl who came by the creative department every day to ask what we’d done for the day and she would note it down – her entire job was doing timesheets for the agency.”

Kate Toon, Founder of The Recipe for SEO Success and The Clever Copywriting School

“I worked in an agency pre email. We still had those envelopes where there’s a grid on the front and everyone reads the memo inside, signs it and passes it along to the next person. When email did come along we were all a little uncertain. I remember one colleague sending an email to our boss with a super insulting subject line. She’d meant to send it to me, about him, but got confused. She blamed IT and stuck to her story that she hadn’t sent it. He believed her. Those were the days.”

Jo Macdermott, Founder & Managing Director, Next Marketing

“My first marketing role was back in 2000. I was responsible for a daily news alert for clients. It was a PDF file I sent as an email at 8am each morning, which I sent from Outlook. The objective was to keep top of mind - fast forward to 2016 - that would be Twitter or a blog.”

Erika McInerney, Owner, Mac&Ernie Social Media Training

“My first job was in real estate advertising in 1995. We were permitted to use dial up internet twice a day to collect emails. We had a huge bromide machine (I still get nostalgic when I walk past a nail salon and smell the fumes) and would print off our weekly press ads and pack them into a box. Then we would take it in turns to drive into The Age and hand deliver them before the 8pm deadline. If the box didn’t make it, ALL our clients’ ads wouldn’t appear in the weekend papers which would be a disaster!”

Melinda Samson, Founder & Co-Owner, Click-Winning Content

“In the mid 1990s the company I worked for had an important overseas client. Because that one client might send an email, every day I had to dial up the internet to check our email. My phone line didn’t work while I was online. The whole office would hear that ‘squeeeee ping ping ping’ type noise while I was dialling up. If we did get an email it was very exciting! I would print it out so the sales manager could write his reply on the print out, which I would type and send back.”

Kimberly Palmer, Marketing & eCommerce Manager, NoteMaker.com.au

“The first eCommerce store I worked on was 16 years ago and it took eight, full-time programmers to run the technical side of the site! There was no such thing as simple eCommerce platforms or a content management system that I could control. If I wanted to change a product or promotional offer on the homepage it had to be hard coded and took a programmer hours of work - and I had to do lots of negotiation (aka begging) to get it done more than once a month.”


Matthew Peng

Founding Director of Business Continuum

Melbourne, Australia
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