Xerocon: What we Learned, Who we Met & Why it was Xero’s Best Ever

Whew! Last week was busy for the Business Continuum team at Xerocon 2017. We were thrilled that Xerocon came to our home town of Melbourne, bringing more than 3,000 visitors from around Australia and further abroad to our magnificent city. It was great to rub shoulders with accounting professionals from around the globe.

Uni Day

Xerocon started with Uni Day on 12th September, a great event for accountants and bookkeepers looking to skill up on all things Xero. Our Director Matthew met with plenty of first-time Xerocon attendees and answered questions about lead automation and change management.

“Young accountants are embracing new technology and seeing how it works in the business world,” said Matthew. “I shared plenty of practical advice on a variety of cloud-based software solutions, such as Xero Practice Manager, FORMbasic, Streak for Gmail and Boomerang for Outlook.

Matthew also met with attendees from far and wide, and enjoyed the opportunity to share ideas with those from economies both smaller and more developed than Australia. “Practitioners from smaller economies, like Vanuatu, attended to gain insights about cloud accounting and practice management to share back home—it’s great to see,” he said.

The Power of Us

The recurring theme woven throughout Xerocon 2017 was ‘the power of us’. It’s the idea that people are innovators, not technology, but technology helps us achieve innovation. It’s a powerful reminder that there are real human people behind every bit of seemingly faceless technology. And it’s those human connections that really matter.

New announcements and new products galore

Plenty of people attend Xerocon for the new product announcements. And it did not disappoint.

CEO Rod Drury was first up on the keynote stage and made a record number of new Xero product announcements. These included:

The nine integration partners for Xero HQ

The first integration partners announced for Xero HQ included the cloud file management system SuiteFiles, (our buddies and co-presenters at our pre-Xerocon APIntel session), as well as Boma, the much-hyped marketing automation app for accountants. Boma’s stand was flooded with interested accountants and bookkeepers—the joke doing the rounds was that Xerocon should in fact be renamed Bomacon!

The relaunch of expenses

The expenses function within Xero has been given a major refresh to make the expense process easier and more intelligent. Users can now capture and submit expense claims on the run with the iOS and Android apps. Approvals are now more flexible and easier to control. Also, users can now submit expenses on behalf of others in the organisation, no doubt a popular new feature for those who struggle to get their receipts in order each month.

The Lifelong Learning Platform

This program gives schools and professional accounting bodies a platform they can use to equip students for the real world of cloud accounting. Students can practice using Xero to complete a variety of real-life accounting processes, in a safe and highly repeatable fashion. It’s good to see Xero creating products for Universities and TAFEs, giving students access to Xero rather than MYOB or Reckon (which both have academic trial versions). Consequently, more students will be graduating from courses with good Xero skills and experience with cloud accounting—a benefit to the entire industry.

Xero Projects

Forty percent of Xero clients are professional service-based businesses, so it made sense for Xero to introduce a project management function. It allows creative, digital and IT businesses to better manage the progress and profitability of projects, and helps them stick to plans and focus on the most profitable types of work. This is not replacing WorkflowMax, but rather bringing light capabilities into the core platform so that the smallest of Xero clients can have access to additional project management functionality. For now, it’s better suited to smaller projects, but look out for more features to help with more complex projects in future.

Other highlights included:

In line with the conference theme, author and consultant Tim Leberecht talked about retaining the valuable human touch in business, as technology automates more and more of the day-to-day.

Dan Gregory and Kieran Flanagan from The Impossible Institute challenged everyone to get clear on their business values, align these with our desired clients’ values and “deliver a nowhere-else experience.”

IT industry veteran Steve Vamos urged us to put people first in business and reminded us that technology amplifies human disruption—not the other way around.

Magda Szubanski talked about her career achievements (as well as the professional and personal insecurities she’s overcome) and encouraged us to all embrace our own true selves as well as celebrate the diversity of others around us.

And to wrap it up, we enjoyed one heck of a block party in the laneway alongside the conference venue—the biggest wrap party we’ve ever seen!

We’re already looking forward to Xerocon 2018…

6 Industry Movers & Shakers Tell Us What They’re Looking Forward to at Xerocon

Going to Xerocon? It’s the major annual event for the cloud accounting industry’s biggest player, so it’s likely that plenty of your LinkedIn connections will be there. To help you get the best out of your visit, we asked six industry veterans to tell us what they’ll be doing, who they’ll be seeing and how they make the most of their time at Xerocon.

Paul Meissner, Cloud Accountant, Founder of 5Ways Group and Freedom Accounting System

“I’ve been to nine Xerocons, and they always announce something big. It’s important to know Xero’s priorities for the future and the keynotes let me hear it from the top. I will spend most of my time around the exhibitor area. No other event gives me access to all the add-on providers in one place. I like to cut straight to brass tacks with exhibitors and ask them: “What problem do you solve?” Getting a little bit of information from all exhibitors leaves me time to go back later to the ones I’m interested in. I suggest new visitors come armed with a need (better payments, gateways or reporting, for example) and look for products and seminars that meet that need. Because there are so many exhibitors, it’s easy to be overwhelmed, so just get to as many as you can.

“Networking is a huge part of Xerocon, but it’s not about getting clients. I like to meet industry connections that I usually only communicate with via social media—nothing beats that face-to-face contact. Everyone is willing to meet, and as a solo entrepreneur, I don’t have partners to bounce off. So, I’ll be asking my contemporaries what their favourite tools and products are, to see if there’s anything I should be using for my practice and clients. I would encourage anyone who wants to meet a big industry influencer to be bold and come and say hello—people are very friendly and open.”

Paul is participating in a panel session on Day Two: The Power of Small and Agile Firms at 12:20pm.

Carolyn Stebbing, Director of digital marketing and creative agency, Little Village Creative

“This is my third Xerocon. I was lucky enough to wing my way in as a speaker in 2015. We (Little Village Creative) have a few clients actively involved in Xerocon this year, so it’ll be a busy two days on the ground for me. I’ll spend most of my time checking in with clients, running social media, briefing writers to draft quick-turnaround content and generally making sure things are happening as they should be on the marketing front.

“During the rare moments of downtime, I’m looking forward to catching up with industry connections and meeting new people. I’d like to catch Dan Gregory and Kieran Flanagan’s talk on amplifying your influence and developing commercial clarity around your competitive advantage. And I’ll most definitely be at the block party for a Melbourne-style Xerocon send-off. My biggest tips for Xercon newbies are to drink buckets of water (it’s so easy to forget) and leave the high heels at home.”

Sholto Macpherson, Editor and Publisher of DigitalFirst.com

“I’ve been to six Xerocons and I have three main reasons for attending. Firstly, I enjoy the community. Because this is the group of the most tech savvy accountants in Australia, everyone is enthusiastic about exploring new ideas. Secondly, I love that Xero shares its roadmap and constantly pushes the definition of what cloud accounting software can do. So I am looking forward to hearing its new announcements. It’s great to hear their fresh ideas about what is possible, and I appreciate their transparency. And thirdly, as a journalist, I look forward to interviewing industry leaders.

“It’s easy to be overwhelmed by Xerocon, so I suggest new attendees prepare three top priorities for their business or clients and concentrate on those. Take time after the event to digest everything you’ve learned and make plans, because without action the inspiring ideas will soon be forgotten.”

Tim Dowling is a Client Director at Business Continuum

“This is my eighth Xerocon. I am looking forward to seeing what Xero is planning around AI, machine learning, and what they’re doing with big data servers. I always get plenty of value out of the product sessions. I plan to check out the new products on the market and spend time networking. It’s incredibly valuable to hear from people on the ground using the products.

“I encourage new visitors not to be afraid to chat—everyone at the stands will love to connect and industry leaders are welcome to being approached. Make sure to explore on behalf of your clients—what problems are they facing that can be solved? And bring a big bag for all the free stuff—enjoy the many giveaways like chargers, beach balls, balloons, and frisbees. If it can get a logo printed on it, you can find it at Xerocon.”

Andrew Van De Beek, Founder and Director of accounting practice Illumin8

“I was so inspired by my first Xerocon. I learned plenty of technical skills, and I also felt energised to grow my practice and better service my clients. Now, attending my fourth Xerocon, I still get the same combination of technical learning and creative inspiration. I like to check in with other accountants to see how they are doing, what makes them tick and how they solve problems they’re currently facing. I want to help those starting out in the industry too, so I’m attending the Uni Day to help students better understand branding and marketing. I encourage anyone with questions to come and see me.”

Illumin8 is the winner of Xero’s Victorian Partner of the Year award. Andrew is hoping to take home the gong for AU Accounting Partner of the Year, to be announced at Xerocon on Day Two.

Troy Townley is a partner in HTA Advisory, an accounting and small business advisory practice based in Melbourne

“I always like to see the roadmap of Xero and where its ecosystem is going. It’s great to see the add on partners and other businesses—sharing and collaborating on ideas is what Xerocon is all about. This will be my sixth Xerocon and nearly every year I have found one or two products that I rollout to my business and to our clients. I’ll be on the lookout for anything that solves problems that we see in client businesses and makes us more efficient and saves us time. In particular, I am looking forward to seeing Anna Curzon’s keynote and Rachael Powell’s presentation on building positive workplaces.

“I recommend first time visitors make time to see as many vendors and sponsors as they can. It’s a huge ecosystem and there are so many different products. You can never learn them all but Xerocon gives you a great introduction. Have an open mind about the change that is coming to the industry—don’t dismiss products without giving them due consideration.”